The Question That Changes Everything in Leadership
- Jerry Justice

- Jun 3
- 5 min read

Yesterday, we explored the vital role of curiosity in the leader’s journey—that innate desire to understand what lies beneath the surface. Today, we delve into a natural extension of that principle, a skill that transforms curiosity into tangible progress: the art of asking better questions.
In a world where leaders are often expected to speak with authority and certainty, the most impactful ones are choosing a different path. They’re not just stepping back to reflect—they’re stepping forward with better questions. These leaders understand that the shift from providing answers to guiding inquiry can transform how people think, engage, and lead.
Leading Beyond Answers: Igniting Insight Through Inquiry
In an era saturated with readily available information, the expectation that leaders must possess all the answers is not only unrealistic but also counterproductive. The true hallmark of exceptional leadership in our complex world isn't the ability to provide solutions, but rather the capacity to ignite the thinking of others. It lies in the profound power of asking the right questions—questions that illuminate pathways, challenge assumptions, and cultivate a culture of shared ownership.
The paradigm is shifting. The leader as the ultimate expert, dispensing knowledge from on high, is giving way to the leader as a curious guide, skillfully navigating uncertainty through the collective intelligence of their team.
This isn’t a diminishment of the leader’s role—it’s an elevation of their influence. By choosing inquiry over instruction, leaders activate participation, accountability, and innovation. What emerges is not just a stronger team, but a more resilient and adaptive culture.
The Neuroscience of Inquiry: Wiring Our Brains for Dialogue
Consider for a moment the physiological impact of a well-crafted question. When we are presented with a statement, our brains often default to a mode of evaluation, either agreeing or disagreeing. However, a genuine question sparks a different neurological response. It activates areas associated with information seeking, problem-solving, and reflection.
Neuroscientists have found that open-ended, curiosity-driven questions stimulate the brain’s prefrontal cortex—responsible for logic, creativity, and long-term decision-making. This neurological shift is fundamental to fostering open dialogue. Instead of defensiveness or passive reception, a thoughtful question invites active engagement. It signals that the leader values not just their own perspective, but the insights and experiences residing within the team.
This creates psychological safety—a critical element in high-performing teams—encouraging individuals to contribute their unique viewpoints without fear of judgment. The very act of asking demonstrates humility and a willingness to learn, qualities that are foundational to building strong, collaborative relationships.
Questions That Build: Trust, Challenge, and Ownership
Great leaders understand that questions are not merely tools for gathering information; they are instruments for building trust, challenging the status quo, and fostering a sense of ownership.
Building Trust: When a leader asks, “What are your thoughts on this?” they are communicating that each individual’s perspective matters. This act of seeking input builds confidence and strengthens the bond between leader and team member. It moves beyond a hierarchical dynamic toward a partnership where contributions are valued.
Challenging Assumptions: Questions like “What if we looked at this from a different angle?” or “What assumptions are we making here?” can be incredibly powerful in breaking down ingrained patterns of thinking. They encourage critical analysis and open the door to innovative solutions that might otherwise remain hidden. By prompting reflection, leaders help their teams move beyond conventional wisdom.
Fostering Ownership: Instead of dictating solutions, leaders who ask, “What steps do you think we should take?” empower their teams to take responsibility. When individuals are involved in shaping the path forward, they feel a greater sense of commitment and are more likely to be invested in the outcome. This cultivates a culture where everyone feels accountable.
From Advice to Inquiry: Reframing Our Interactions
Many leaders instinctively lean toward providing answers or giving advice. While well-intentioned, this approach can inadvertently stifle independent thinking and create a dependency on the leader. The shift toward leading with questions involves consciously reframing these tendencies.
Instead of jumping in with a solution, consider the power of inquiry. For instance, instead of saying, “You should try X,” try asking, “What options have you considered so far?” Or, rather than stating, “That won’t work,” inquire, “What potential challenges do you foresee with that approach?”
Here are a few more examples of reframing advice into inquiry:
Instead of: “We need to improve our marketing strategy.” Try: “What are some ways we could reach a wider audience?”
Instead of: “That’s not the right way to do it.” Try: “What’s the rationale behind your approach?”
Instead of: “Just follow these steps.” Try: “What are your initial thoughts on how to tackle this?”
This subtle shift in language can have a profound impact, transforming conversations from one-way directives to collaborative explorations. Leaders who regularly ask better questions signal that growth is a shared journey—not a solo performance.
The Catalytic Power of Questions: Leaders Who Inquired
History is replete with leaders and coaches who understood the transformative power of questions.
Think of Socrates, whose method of inquiry remains a cornerstone of critical thinking. His relentless questioning wasn’t about possessing the answers himself, but about guiding others to discover them through their own reasoning. The Socratic method is commonly used in law schools to teach students how to think critically about legal concepts and principles. It's also used in some medical and business schools, and occasionally in some high school and college classes to promote critical thinking skills.
In the world of coaching, individuals like Marshall Goldsmith are renowned for their ability to unlock breakthroughs through incisive questioning. They understand that the answers lie within the individual; the leader's role is to draw them out.
Clayton Christensen, the late Harvard professor, changed how companies think about innovation with one pivotal question: “What job is your product really hired to do?”
Tony Dungy, Super Bowl–winning NFL coach, was known for using questions to shape character, not just strategy.
And Malala Yousafzai, Nobel Peace Prize Laureate, reshaped the world’s attention around a simple but powerful inquiry: “Why can’t every girl go to school?”
These examples underscore a fundamental truth: the most impactful leaders are often those who are masters of inquiry, using questions not to interrogate—but to illuminate.
Reflection: The Impact of Inquiry
Take a moment to consider this: What if my greatest impact came not from what I said, but from what I asked?
This simple yet profound question can be a catalyst for a significant shift in your leadership practice. It invites you to consider the untapped potential within your team and the power you wield in unlocking that potential through thoughtful inquiry.
Leading without answers isn't about abdication; it's about amplification—amplifying the collective intelligence, creativity, and commitment of those you lead.
When you stop assuming your value lies in having the answer and start focusing on asking the question that ignites thought, you lead in a way that is transformational, not transactional.
Supporting Insights from Leadership Thinkers
“The questions you ask can open minds, shift paradigms, and change how people see themselves.” ~ Dr. Carol Dweck, Stanford Psychologist and Author of Mindset
“You do not rise to the level of your goals. You fall to the level of your systems. The questions you ask determine the system you build.” ~ James Clear, Author of Atomic Habits
“Leadership is not about giving energy, it’s about unleashing it. Asking the right questions is how you set it free.” ~ Indra Nooyi, Former CEO of PepsiCo
"A good question is never answered. It is not a bolt to be tightened into place but a seed to be planted and to bear more fruit depending on the nourishment it receives." ~ Ursula K. Le Guin, Author
"The quality of your life ultimately depends upon the quality of your questions." ~ Tony Robbins, Author and Peak Performance Coach
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