Clarity: brings understanding to the vision (answers what the people must know and what you want them to do)
Connectedness: brings the past, present, and future together
Purpose: bring direction to the vision
Goals: bring targets to the vision
Honesty: brings integrity to the vision and credibility to the vision-caster
Stories: bring relationships to the vision
Challenge: brings stretching to the vision
Passion: brings fuel to the vision
Modeling: brings accountability to the vision
Strategy: brings process to the vision Excerpt from The 17 Indisputable Laws of Teamwork